See & Be Seen – Shop for a Good Cause

We are thrilled to participate in the second annual See & Be Seen frame auction, benefiting the Vision Council’s Opening your Eyes Scholarship (O-YES). Born during the darkest days of the pandemic, in the wake of the George Floyd protests, the auction raises funds to increase diversity in the optical field. Sunwear design legends and […]


In some good news out of 2022 – new Maxwell music is here!  More good news is that you can channel Maxwell’s smooth style yourself. The BLACK SUMMERS’ NIGHT sunglasses worn in the new OFF video will be available February 1st, but you can preorder yours now. Quantities are limited, so take advantage of your […]

Titanium suns are here!

By now we all know that we still need to protect our eyes from the sun in the winter months. Sometimes the sunnies we lived in all summer don’t jive with sweater weather. With that in mind, we’ve released two new all-titanium sun styles to get you through the winter. Part of the STATE x […]

In Conversation with New Original, Cindy Hulej

Part old soul, part innovator, part patron saint of guitars, fully a New Original – we were thrilled to get to talk with Cindy Hulej of Cindy Guitars. Having learned luthiery from a true master, Rick Kelly of Carmine Street Guitars, Cindy’s approach to her work drips with knowledge and passion. How did you get […]

STATE x Maxwell Sunglasses Win Design Excellence Award

Thanks to your votes, we are proud to announce that the STATE x Maxwell Reunion Sunglasses have won the Accessories Council’s prestigious Design Excellence Award in the Sun category. This collaboration with Maxwell has been extraordinary from the start. From learning how to collaborate during a pandemic via Zoom, to donating a portion of sales […]

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This collection is designed for the STATE customer; someone who is independent, who doesn't follow convention.

Blake Kuwahara